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Ford aims high with 2011 Explorer     (Business News)
07/26/2010 01:24 P (EST)
DEARBORN, Mich., July 26 (UPI) -- Ford Motor Co., launching its 2011 Explorer, said Monday the sport utility vehicle has luxury features that challenge "the SUV status quo."

Ford introduced the vehicle in a number of cities, holding events in Dearborn, Mich., Washington, Dallas, Chicago and elsewhere, The Detroit News reported.

The vehicle "challenges the SUV status quo by offering luxury levels of convenience, connectivity and technology," Ford said in a news release.

"Today's SUV customers really aren't interested in compromising," said Amy Marentic, group marketing manager. "They want luxury, convenience and technology with their all-road capability."

Features include a rear-view camera for monitoring blind spots when a driver is backing up and an "adaptive cruise control that safely monitors vehicles ahead," Ford said.

The Explorer also has a dual zone electronic temperature control and a "driver connection package" that includes an 8-inch touch-screen control panel, Ford said.

Ford said the price of the base model Explorer would be $28,995 or about $1,000 less than the 2010 model, the Detroit Free Press reported.

The Explorer will also be offered in XLT models and a high-end Limited Edition. Prices for those would be higher than current models because of the extra features.